EighthSenseLab ("EighthSenseLab", "we", "us", or "our") is a brand name for an AI-powered marketing and Answer Engine Optimization (AEO) platform that helps businesses analyze their visibility across AI-powered search and language-model systems.
The Service is operated by Jestin Simon, an individual, and is not operated by a registered company. There is currently no company registration number and no GST registration associated with the Service.
This Privacy Policy explains what information we collect, how we use it, how it is processed, and the choices available to you when you use our website and services.
1. Information We Collect
1.1 Account Information
When you create an account, we may receive information such as:
- Name
- Email address
- Authentication information
- Account and subscription information
Authentication is provided through a third-party authentication service (Clerk).
1.2 Website and Project Information
When you create a project, you may provide information such as:
- Website URL
- Brand or company information
- Project configuration
- Prompts, keywords, or other information used for AEO analysis
Our service may process publicly accessible information from websites submitted for analysis.
1.3 Scan and Usage Information
We collect information associated with your use of the platform, including:
- Scans performed
- Scan status
- Scan results
- Usage and subscription limits
- Project information
- Platform activity necessary to operate the service
1.4 Payment Information
Payments and subscriptions are processed through our payment provider, Razorpay, on behalf of the individual operator of the Service.
We do not intend to store your complete payment-card credentials on our own servers. Payment information may be processed directly by the payment provider in accordance with its own policies.
1.5 Technical and Analytics Information
We may collect technical information necessary to operate and secure the service, such as:
- IP address
- Browser and device information
- Log information
- Error information
- Authentication/session information
We also use PostHog for product analytics. PostHog may receive identifiers and event data related to how you use the Service (for example, signed-in account identifiers and product events such as onboarding, scans, and checkout-related actions).
2. How We Use Information
We may use information to:
- Provide and operate the EighthSenseLab platform
- Authenticate users
- Create and manage projects
- Perform AEO and AI visibility scans
- Generate analytics and reports
- Process subscriptions and payments
- Enforce usage and scan limits
- Maintain platform security
- Diagnose errors and improve reliability
- Understand product usage (via analytics tools such as PostHog)
- Provide customer support
- Prevent abuse or unauthorized use
- Comply with applicable legal obligations
We do not use cookies or similar technologies to run advertisements.
3. AI Processing
EighthSenseLab uses third-party AI and language-model services as part of certain platform functionality.
Depending on the feature and scan being performed, information you provide (such as brand details, prompts, or related project content) may be processed by AI providers such as OpenAI, Google Gemini, and Perplexity.
Information sent to these services is used to perform the requested functionality.
We do not represent that AI-generated outputs are always accurate, complete, current, or suitable for a particular business decision.
4. Third-Party Service Providers
We use third-party providers to operate different parts of the service, which may include:
- Clerk — authentication
- Razorpay — payment processing
- Amazon Web Services (AWS) — infrastructure and processing
- OpenAI — AI processing (including onboarding analysis and ChatGPT-related scans)
- Google Gemini — AI processing (scan engine)
- Perplexity — AI processing (scan engine)
- PostHog — product analytics
Third-party providers may process information according to their own terms and privacy policies.
5. Data Security
We use reasonable technical and organizational measures intended to protect information against unauthorized access, alteration, disclosure, or destruction.
However, no internet-based system can be guaranteed to be completely secure.
6. Data Retention
We retain information for as long as reasonably necessary to:
- Provide the service
- Maintain your account
- Maintain subscription and billing records
- Provide historical scan information
- Meet legal, accounting, security, or dispute-resolution requirements
When information is no longer required, we may delete or anonymize it subject to applicable retention requirements.
7. Your Data
You retain rights to information and content that you provide to EighthSenseLab, subject to the rights necessary for us to operate the service.
You authorize EighthSenseLab to process such information as reasonably necessary to provide the services you request.
8. Account and Data Deletion Requests
You may request account or data deletion by emailing eighthsenselab@gmail.com.
We will review deletion requests and delete or anonymize personal information where reasonably possible. We may retain certain information when we are required to do so for legal, accounting, security, fraud-prevention, or dispute-resolution purposes (for example, billing or payment records).
9. Cookies and Similar Technologies
Our website and application may use cookies, local storage, sessions, and similar technologies necessary for authentication, security, functionality, and service operation (including Clerk authentication sessions).
We also use PostHog analytics, which may set cookies or use similar technologies to help us understand how the product is used. We do not use cookies to run advertisements.
You can manage some browser cookies through your browser settings. Disabling cookies may affect sign-in or other features that depend on them.
10. Children's Privacy
The service is intended for business and professional use and is not directed toward children.
11. Changes to This Policy
We may update this Privacy Policy as our service, technology, or legal obligations change.
When we make material changes, we may provide notice through the service or other appropriate means.
12. Contact
For privacy questions, deletion requests, or other requests, contact:
EighthSenseLab
Operated by Jestin Simon
JN-4 Society, Sector 9, Vashi
Navi Mumbai, Maharashtra, India
Email: eighthsenselab@gmail.com
Additional contact: jestin@eighthsenselab.com